Human Behaviour is 95% Non-Conscious. So what?
Why do smokers ignore 'smoking kills' message? Why do 85% of people drop out of a gym within 6 months? Introduction to a new understanding of human behaviour.
Biju is the CEO of Final Mile Consulting, a Mumbai and Chicago based consulting ﬁrm. The ﬁrm’s approach to reducing trespass-ing deaths in Mumbai (referred to as the Wadala Experiment) is considered by many around the world as an eﬀective approach to solving the intent-behaviour gap in policymaking. Biju is a regular columnist in leading newspapers like Times of India, Economic Times, Mint etc. and has been quoted in BBC, Business Week, Forbes India, CNBC, Boston Globe etc. Recently Mint proﬁled him as one of the ‘new think-tanks’ of India.
02nd Edition: 2013
07 December 2013
Urban Haat, CBD Belapur.