Speaker Profile

Human Behaviour is 95% Non-Conscious. So what?

Why do smokers ignore 'smoking kills' message? Why do 85% of people drop out of a gym within 6 months? Introduction to a new understanding of human behaviour.

Biju is the CEO of Final Mile Consulting, a Mumbai and Chicago based consulting firm. The firm’s approach to reducing trespass-ing deaths in Mumbai (referred to as the Wadala Experiment) is considered by many around the world as an effective approach to solving the intent-behaviour gap in policymaking. Biju is a regular columnist in leading newspapers like Times of India, Economic Times, Mint etc. and has been quoted in BBC, Business Week, Forbes India, CNBC, Boston Globe etc. Recently Mint profiled him as one of the ‘new think-tanks’ of India.